iHummus: Hummus in your iPhone
Yeah, that’s kind of silly – having a wipeable hummus metaphor in your iPhone. But I guess it’s somewhat like having a blog about hummus.
Despite my basic affection for advanced technology, I’m a very conservative user of cellular phones. As a matter of fact, I only recently upgraded my cellphone to a model that actually works.
So I don’t have an iPhone and I can’t give you a real review of this iHummus app, which screenshots you can see here. And to be honest – I do think it’s kind of silly.
(Which can be perceived as somewhat funny, coming from someone who owns a blog about hummus…)
Nevertheless, I’m sure there are a lot of hummus loving iPhone owners out there to whom this app would seem like truly innovative, both useful and exciting.
The features listed by the developer:
* Tasty plate of hummus is made just for you
* Wipe your Hummus using a pita
* Dirt the table with hummus
* Burp
Ought to be fun. I guess. If you do have an iPhone and feel like sharing your thoughts about it, feel free to do so.
Hummus and the City
The appearance of hummus in “Sex and the City 2″ is great news for hummus lovers and hummus manufacturers in the US. Hummus is definitely on this year’s fashion collection
[Image credit: miss604 on Flickr.]
Sex and the City 2 was heavily promoted – huge posters showing the four shining girls could be seen everywhere.
After the movie came out, critics stormed the film. The general opinion was that the plot was lame, but that was expected. There were also accusations of politically incorrect scenes and even the clothes that Sarah Jessica Parker and her friends wore came under scrutiny. But we’re here to talk about hummus.
Hummus also had a small part in the film. Kim Cattrall, who plays Samantha, the liberal minded woman, has an encounter with chickpeas. Some thought that seeing her with hummus wasn’t a pretty sight. But lifestyle expert Colleen Mullaney of the Huffington Post did seem to like it:
I whipped up a big bowl of hummus and pita chips, ode to Samantha’s youthful quest, and I watched the red carpet fashion extravaganza we’ve been anticipating all year!
Just how Successful Hummus is in North America
Hummus is on the rise. We’ve already discussed the rise of web searches for hummus on Google. The following examples don’t dive into stats and graphs, but show the success of hummus in North America. First, let’s look at this picture:
Thanks to shane_curcuru on Flickr for the picture.
We see here a full aisle of hummus in a supermarket. Not a shelf in the organic foods stand, not a product in a remote corner for imported goods, but a significant floor space in a regular supermarket. Read more
The 11.5 Ton Lebanese Hummus Plate & The Zionist Conspiracy
Another Guinness record for the largest hummus plate was set by Lebanese – 11.5 tons this time. But is it possible – and I’m just thinking out loud – that some people take this too seriously?
The famous 300 Lebanese chefs did it again. Earlier this month they broke the recent Guinness Record, set on January this year in the Arab village of Abu Gosh, near Jerusalem.
The fine PR work around this new record, led – again – to an unprecedented coverage in the media.
Naturally, as the only person on earth who has not one but two blogs about hummus (including the Hebrew version), I was promoted from “only” being interviewed by CNN, BBC and such, to have been quoted as a “Quote of the Day” in TIME alongside Gordon Brown, Barack Obama, and a few others who may achieved a little bit more in their life than I.
A joke that is slightly less funny
In a post about one of the previous records (here) I already explained why I think this alleged “hummus war” is rather funny. And better yet, why it’s a great PR for hummus – even though it is anything but a genuine rivalry between Israeli and Lebanese chefs.
The Lebanese campaign of reclaiming hummus has little to do with national feelings or gastronomic pride. The question is not “who owns hummus” but who will sell packaged hummus to the American market. And I think most Israelis and Lebanese will agree that’s not even real hummus.
I still think the hummus war is one of the nicest we had in the region, and we should all wish for more wars like this and fewer wars in which people are actually killed. Unfortunately, when there’s so much money involved, there will always be people who will use the opportunity to demonstrate their politics of hate. Try this video for instance:
One of the funniest pieces on this hummus war was published last week in Asharq Alawsat, a respectable Arab Read more
Sweden: the Nordic hummus superpower
Sweden is quickly becoming the Nordic superpower of hummus. Not only can you eat hummus in Lebanese restaurants in Stockholm, but you can find packaged hummus from Sweden in supermarkets all over the region.
Us Israelis, have a long history of special relationship with the Swedish people. They saved a lot of jews during WWII – for which we repaid in excess consumption of TV shows based upon classic Swedish children literature – from Pippi Longstocking to The Moomins to Astrid’s Emil to Nils Holgersson.
Not to mention the unbelievable popularity ABBA had here, up until today I think. Read more
Pasta e-Ceci: Italian Chickpea Soup with Pasta
The Middle-Eastern cuisine is not the only that uses chickpeas to make delicious dishes. This one is a traditional Italian recipe, which is wonderful for cold days and is so rich that it can be served as a main course.
Don’t tell anyone, but in the rare moments when we’re not eating hummus we are also very fond of pasta. We also very fond of Barella, the beautiful girl who’s responsible for this wonderful recipe as well as the gorgeous photo. Read more
New Guinness Record: SMALLEST hummus plate ever
Spread the word: a new Guinness record was set, and this time it’s Israeli. The smallest hummus plate ever is 39mm in diameter, with 14 grams of superb Israeli hummus. Bit that.
Asstonished from the recored-breaking 2 ton hummus plate from Lebanon, we decided it’s time The Hummus Blog will set a record of it’s own. Since we Israelis were always pioneers in miniaturization, we thought it’s makes sense to set the first Guinness record for the smallest hummus plate.
Ladies and jents, may I introduce our 39mm hummus plate, containing 14 grams of hummus. 300 Lebanese chefs were needed to break the record for the largest hummus plate. We only needed ONE!
We used 5 chickpeas, 1 teaspoon tahini, 1cc lemon juice, 9 drops olive oil and VERY little salt and garlic. Garnished traditionally with papparika, cumin and one chopped parsley leaf, our ultra-miniature hummus plate was ready to eat in less than 15 seconds. Read more
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