“The Hummus Challenge”, inspired by the Ice Bucket Challenge, involves rubbing hummus on your face. If it wasn’t an industrial packaged hummus, we might considered participating.
The Hummus Challenge is the the more comic, somewhat less coherent, version of the Ice Bucket Challenge which ןד a campaign aimed to raise awareness to ALS (Lou Gehrig’s disease).
Initiated by IDF reserve soldiers stationed near Gaza, the Hummus Challenge is aimed to raise awareness to the fact that hummus is delicious and hamas is evil (much like our favorite Elon Gold sketch “Voting for Hummus“). So instead of dumping a bucket of ice on your head, it involves rubbing hummus over your face while explaining the cause – or contributing a sum of $100 to an NGO that supports Israeli soldiers.
One might ask how come an annual defense budget of nearly $20 Billion is not enough to support the needs of man who risk their lives for their country. Many time, regardless of their own political opinion, which differs from those who sent them to fight. Read more
Sabra, the Israeli-American manufacturer of packaged hummus, has filed a citizen’s petition with the FDA to establish a standard of identity for hummus. Not a bad idea, but one may wonder what is Sabra’s real motivation.
Sabra Dipping (owned by PepsiCo and Israeli hummus manufacturer Strauss) has asked the FDA to establish an official standard for hummus, in order to assure the quality and nutritional value of hummus products.
In a press release that was sent to the media last week , Sabra claims the market is flooded with hummus imitations, which has little to do with the original paste. The company asked the FDA to make sure that foods will be allowed to be called “hummus” only if they’re made mainly from chickpeas and have at list 5% raw tahini in them.
Great PR work, no doubt, for Sabra and for Hummus as well. And it’s not a totally bad idea, considering the fact that so many Americans think “hummus” is a generic word for pastes or semisolid foods in general. Read more
RMDLO is an innovative collapsible colander, which may change the way people drain their soaked chickpeas – among other things. The inventors are having a Kickstarter campaign to take it into mass production, and they need your help.
Don’t know about you – I own three to five different colanders and strainers at any given time.
There are the large ones, of course, which I use for chickpeas, pasta and other foods in relatively large quantities which are soaked or cooked then drained. I usually have two of those and 2-3 smaller colanders, for teas, herbs, gravies and such.
So the advantages of having a collapsible colander like RMDLO (in the photo) – which may be the only kind I’ll ever need – is pretty clear to me, especially since it looks like a product that will survive longer than those I had until now.
It may also replace my somewhat rusty steamer basket, which is basically a primitive ancestor of RMDLO.
This is not halva, but it is a close relative. It is tasty, even addictive, comes from India and can be found in Israel. It does not include Tahini, but does include hummus.
The product in the picture is called Soan Papdi. It is – are you sitting down? – an Indian halva that does not include Tahini, but does include… Hummus. Hummus flour, to be exact.
Maybe calling it halva is not exactly right, considering it doesn’t include anything that remotely resembles sesame. But it’s taste, look and feel is definitely very close to halva, somewhere between normal halva and “halva hairs” (Persian fairy floss), with a strong aroma of cardamon. It is also as addictive as halva. Read more
Take that: a robot that slices the pita bread and wipes the hummus for you. Completely useless, but pretty cool.
“More electricity, less work”, says an old commercial of Israel Electric Company, back in the days the company succeeded in producing more electricity than the national consumption (the government’s fault, now and then).
Those naïve days are over, but we still prefer to wash our clothes in the washing machine, boil our coffee water in the electric kettle, and yes, also mince our hummus in the electric mixer.
So how about a machine that will slice a piece of pita and “wipe” the hummus for you? This sounds a bit over the top, but someone thought he just had to build such a machine.
In the following video you can see Hummus Machine 2.0, a robot that wipes hummus, developed by Izik Meir and Yuri Klebanov. The robot was presented in recently held Geekcon 2013 convention. We are not sure about this, but it’s certainly cool.
The clip’s soundtrack, BTW, is from the song Hummus Metamtem (“hummus is fabulous”) by Jewish American Nigel Ha’Admor (“Nigel the rebbe”), which might get his own post.
To celebrate the renewal of Israel’s diplomatic relations with the land of the fez, we present an original hummus work by a very talented Turkish artist and designer. Mr. Chickpea & friends is an art project by Sadi Tekin, a product designer and animator, who specializes in designing figures.
Tekin was born in Istanbul and works in New York. The project includes, up to now, 26 pictures and 19 works. The figures starring in them are based on hummus grains (Tekin insists on mentioning their Turkish name, beyaz leblebi).
Some of the pieces are amusing, and some are gloomy.
Some of the hummus grains have only faces, drawn with a thin pen. Others have a body. They are all very human.
If you like Tekin’s original and witty work, do not miss his website. It is full of surprises.
On his way to meet with Israeli PM Bibi Netanyahu, president Obama may find consolation in thinking about the great hummus he’s going to eat. Sadly enough, it looks like he may be disappointed.
During his official visit to Israel, president Obama will be served hummus and Falafel, says local reporter Erik Bender from Maariv (Hebrew).
I believe that most Israelis who read this story were eager to know, above all, whose Hummus Obama is going to eat?
Who will be making the Hummus and Falafel served to the leader of the free world?
The somewhat disappointing answer was Meggi & Tully, a renowed catering service named after the two chefs behind it.
Meggi & Tully were late PM Yitzhak Rabin’s favorite cooks, and in the past 15 years they fed many other VIPs from all over the world. The Hummus & Falafel plate they’re preparing for Obama will only be the entrée of a 3-course gourmet lunch, which must be superb.
But everybody who knows anything about hummus will tell you this: the best hummus is found in small, crappy looking hummus places (preferably owned by a Palestinian, some will add). Not in gourmet kitchens.
Israeli reporter Nir Yahav from walla.co.il, addressed this very issue in a video story aired earlier this week. He formed an alternative “checklist” – a better, more meaningful route for Obama’s tour, that includes Abu Hassan’s hummus place in Jaffa.
One may argue that Obama probably won’t know the difference, but this might not be true. After all, Hummus in standard dish at the White House (thanks to Obama’s chef Cris Comerford, who came to the U.S. from the Philippines in 1985).
We really like Obama, so we do hope that someone in his delegation has the right intel and will go fetch him a nice plate from Abu Hassan’s when he’s here.