Squeeze Z Hummus: Message in a squeeze bottle
Some people I know find this idea no less than appalling, but Squeeze Z Hummus – the hummus in a squeeze bottle – seems like a promising product for the American market.
To be honest – we thought it’s a hoax at first. True, Americans have a known tendency to do strange things with hummus, but Hummus in a Squeeze bottle – that’s way too strange.
Also, the initial name of the product, Zohan Hummus, looked too suspicious. There’s no way, we thought, that this is a real product that got permission to use the sacred name.
Apparently, Zohan and his friends are indeed not the kind of people you want to mess with – and the product’s name quickly changed (although you can still see it, printed on them shirts in the promotion video at SqueezeZ Food‘s website).
The idea didn’t: Squeeze Z Hummus comes in a ketchup-like squeeze bottle, that is supposed to make it easier to use and make double dipping impossible. It costs some $6 for a 18OZ bottle and comes in 3 flavors: classic, spicy and with dill. Read more
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