Hummus is on the Rise
More and more people worldwide are searching for Hummus. According to Google Trends, the search for the chickpea spread is rising all over the world.
Yohuy Eilam, ForexCrunch
Google Trends is a tool that gives excellent indication about search trends, since it’s run by the #1 search engine on the internet, and practically the world’s number one website.
Since the internet is used everywhere, Google Trends gives a good indication of market trends also outside the virtual world. We can assume that the global demand for humus is growing as well. More people are becoming acquainted with this superb dish.
As you can see in the graph, the term humus shows a steady and significant growth from 2007 to 2009. The growth in search traffic for the term hummus is even stronger. Is the spelling with two ms taking over the spelling with one m?
Apart from the growing popularity of hummus on the net, we’re seeing the strongest growth in unexpected regions and in languages that aren’t normally associated with the Middle Eastern dish. Read more
The Hummus War has Begun
Last Sunday, the Hummus Was has finally began. Unlike other wars, this one is going to be fairly harmless, because the fighting will be done by means of marketing, advertising, giveaways and special prices.
Calcalist is the #3 business publication in Israel, a relatively new and small newspaper. It’s a very mainstream, nevertheless, so it usually deals with mainstream business news – nothing like that main headline on August 3rd. The headline said: The Hummus War.
It’s seems like a very common news item: two major local companies fighting over a market. The point is that these two companies, Osem and Strauss, are fighting over the American hummus market. Read more
New Guinness Recored: Largest Hummus Plate ever
Over a 1000 tones of hummus were eaten last week, during Israelis Independance Day (“Yom Haatzmaut”). 400kg (881 pounds) of which in a Jerusalem event, out of a single Guiness-Record size plate.
It was last year when the American Sabra hummus manufacturer set the first Guinness Record for eating hummus in a New-York event. They served their hummus in a plate with a diameter of 3.5 meter (3.8 yards).
Last week a new the record was set in Mahaneh Yehuda market in Jerusalem: Hummus Tzabar, an Israeli hummus manufacturer, served some 400kg (881 pounds) of hummus in a 4 meter (4.35 yard) plate. This incredible hummus feast was documented of course, to verify the Guinness Record commitee it really happened. Here’s one of the pictures:
Hummus with Pretzel Crisps?!
Yes, I admit to have eaten the delicacy mentioned in the title once or twice, I’m not proud of that though. And I never tried to convince myself that packaged hummus with pretzels will be good for me, or that it tastes good.
In this blog, I already discussed the poor situation of hummus in America, a few times before. Some of the questions asked here by my readers, also shed some light on the subject.
Sabra Greek Olive Hummus
Yet, I was somewhat surprised to read about the new Sabra snack on Jewish Press.
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The primitive American hummus culture
Though relatively young and poor in content compared with it’s older Hebrew brother, The Hummus Blog is getting lots of attention these days. Over the comments at one of the sites who talked about us, someone said something like “Americans don’t know shit about hummus”.
Hummus SSRI-effect & the Tryptophan rich diet
Chickpeas and tahini, the major ingredients of hummus, contain essential amino acids which has a very similar effect to that of anti-depressants. Don’t be surprised if one day in the near future your doctor will prescribe you some hummus.
In a recent post I addressed the fascinating issue of hummus’s anti-depression and anti-anxiety potential. To be exact, hummus has some nutrients that may affect mood in certain dosages. This is somewhat similar to how an SSRI drug (Selective serotonin reuptake inhibitors) like Prozac, Seroxat or Cipralex works.
SSRIs prolongs the presence of free serotonin in the brain. The postponed absorption of serotonin (a crucial neurotransmitter) into the brain cells, would usually result in diminished symptoms of depression, stress, anxiety and compulsive behaviour, thus make one “happier”.
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Is Hummus good for your diet?
There’s a little argue about the culinary virtues of hummus. There is some confusion and misunderstanding about it’s nutritional value, though. Is hummus good for you? Is it good for your health? Will it make you fat? Is it really that rich in vitamins and other healthy stuff, or is all that merely a myth, encouraged by people with commercial interests?
Also read: Hummus Nutritional Facts
In the coming posts I’ll try to clear things up a little. This time, we’ll talk specifically about the alleged fattening affect of hummus.
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