Many journalists, Israeli and from abroad, has contacted me lately, asking questions about the so called “Hummus War” I’ve been covering here, and also in the highly popular Hebrew edition of the blog. And when the new Lebanese Guinness Record (a 2-ton hummus plate) was declared the flow of attention doubled.
Some of you probably wondered what I have to say about the new hummus guinness record, set by 300 Lebanese chefs. WELL, the first thing that pops in mind is this: never have so many did so much for The Hummus Blog.
In the past two weeks search traffic to this blog went through the roof, with blogs as well as large news sites linking to it from all over the world.
Ynet, the largest news site in Israel asked for a special column. Other local newspapers and radio stations interviewed or asked me to comment about the matter. Some foreign journalists also called me, including French24, and a BBC reporter who, sadly, tried to reach me in the middle of a rock concert. Read more
At the age of 21 he is a national hero, on his way to the NBA. So yes, Omri Casspi may be living his dream, but nothing would make him happier now than a large plate of hummus.
Yohuy Eilam, Forex Crunch blog.
People are looking up to Omri Casspi. It’s not only because of his height, 6-foot-9. Casspi is the first Israeli basketball player to be selected in the first round of the NBA draft. He will most probably be the first Israeli player in the NBA, playing for the Sacramento Kings.
Yet there is one important thing that the big man misses in his new home: Hummus.
The young 225 pound man said that there’s no Hummus in the US. When the Times reporter insisted that the chickpea spread can be found in grocery stores, Casspi dismissed it, and remained loyal to the original and fresh Hummus from his motherland:
“Man, I tried it; that’s all I can say,” he said last week during a break in the Kings’ summer league schedule. “I will bring some from Israel, maybe. I’ll let you taste it and you tell me.”
Middle Eastern hummus is quite different from the chickpea spread that’s available in the US. The American hummus might be adapted to the American taste, or it may have not evolved to the excellent taste of hummus that’s available in Israel and throughout the Middle East.
I guess it’s rather hard finding tasty hummus in a relatively small city such as Sacremento. Maybe Casspi will find good hummus in larger cities. When the season starts, Casspi will be traveling across the USA and Canada, and may be more lucky. What do you think?
With this statement, Casspi combined the national pride of reaching the NBA with the national dish. Maybe Omri Casspi will bring some good hummus with him on his long journey and put humus “on the map”.
Photo cc-by-aa 3.0: Yuval.
More and more people worldwide are searching for Hummus. According to Google Trends, the search for the chickpea spread is rising all over the world.
Yohuy Eilam, ForexCrunch
Google Trends is a tool that gives excellent indication about search trends, since it’s run by the #1 search engine on the internet, and practically the world’s number one website.
Since the internet is used everywhere, Google Trends gives a good indication of market trends also outside the virtual world. We can assume that the global demand for humus is growing as well. More people are becoming acquainted with this superb dish.
As you can see in the graph, the term humus shows a steady and significant growth from 2007 to 2009. The growth in search traffic for the term hummus is even stronger. Is the spelling with two ms taking over the spelling with one m?
Apart from the growing popularity of hummus on the net, we’re seeing the strongest growth in unexpected regions and in languages that aren’t normally associated with the Middle Eastern dish. Read more
Rice and Chickpeas casserole is one of the best dishes of the Jewish cuisine, and there’s also a nice story behind it. Zeev Galili, our dad, writes about it’s origins and gives the only true recipe.
Every ethnic dish has a reason. The motivation behind it’s invention could be religious, historical, social, economical etc. – but there’s always a “reason” and there’s always a story.
For example, have you ever wondered how and why was Gefilte Fish (stuffed fish) invented? The fascinating answer is that separating the fish from it’s bones in Sabbath is forbidden according to the Halacha (Jewish law). This dish of sliced fish, stuffed with soft burger made out of minced fish, was originally made as a solution to this religious challenge. Read more
Just in case you wondered – we go over YouTube and other video sites in search for new stuff on a regular basis. Rarely do we find anything exciting that is suitable for this blog.
Elahn Zetlin‘s recent video was a pleasent surprise. Not only because it’s main theme is Abu Hassan, the hummus guru from Jaffa, but because it really captured the Jaffa’s (and Tel Aviv’s) special atmosphere. Watch this superb video, than go on reading.
With pale wood paneling, recessed green and blue tiling, and lighting that dims as the night progresses, Nanoosh’s atmosphere is far from that of most Israeli hummus joints. This is, after all, Manhattan’s upper west side, just a stone’s throw from Lincoln Center. But the restaurant’s Israeli owners have ensured that the neighborhood’s residents and theater-goers can get hummus Israeli-style, as a main meal rather than just an appetizer served with triangles of pita. Read more
Hummus is gradually becoming one of the Middle-Eats most successfully exported cultural-products. Very much as a result of tourists who experienced it while in the region, and became missionaries. It looks like even god eats hummus when he visits Tel-Aviv, and you know how powerful he is, when it comes to the publics opinion.
We got this movie, by Assaf Billet, showing just how much god favors hummus over other dinning options.