Hummus is on the rise. We’ve already discussed the rise of web searches for hummus on Google. The following examples don’t dive into stats and graphs, but show the success of hummus in North America. First, let’s look at this picture:
Thanks to shane_curcuru on Flickr for the picture.
We see here a full aisle of hummus in a supermarket. Not a shelf in the organic foods stand, not a product in a remote corner for imported goods, but a significant floor space in a regular supermarket. Read more
Another Guinness record for the largest hummus plate was set by Lebanese – 11.5 tons this time. But is it possible – and I’m just thinking out loud – that some people take this too seriously?
The famous 300 Lebanese chefs did it again. Earlier this month they broke the recent Guinness Record, set on January this year in the Arab village of Abu Gosh, near Jerusalem.
The fine PR work around this new record, led – again – to an unprecedented coverage in the media.
Naturally, as the only person on earth who has not one but two blogs about hummus (including the Hebrew version), I was promoted from “only” being interviewed by CNN, BBC and such, to have been quoted as a “Quote of the Day” in TIME alongside Gordon Brown, Barack Obama, and a few others who may achieved a little bit more in their life than I.
A joke that is slightly less funny
In a post about one of the previous records (here) I already explained why I think this alleged “hummus war” is rather funny. And better yet, why it’s a great PR for hummus – even though it is anything but a genuine rivalry between Israeli and Lebanese chefs.
The Lebanese campaign of reclaiming hummus has little to do with national feelings or gastronomic pride. The question is not “who owns hummus” but who will sell packaged hummus to the American market. And I think most Israelis and Lebanese will agree that’s not even real hummus.
I still think the hummus war is one of the nicest we had in the region, and we should all wish for more wars like this and fewer wars in which people are actually killed. Unfortunately, when there’s so much money involved, there will always be people who will use the opportunity to demonstrate their politics of hate. Try this video for instance:
One of the funniest pieces on this hummus war was published last week in Asharq Alawsat, a respectable Arab Read more
Sweden is quickly becoming the Nordic superpower of hummus. Not only can you eat hummus in Lebanese restaurants in Stockholm, but you can find packaged hummus from Sweden in supermarkets all over the region.
Us Israelis, have a long history of special relationship with the Swedish people. They saved a lot of jews during WWII – for which we repaid in excess consumption of TV shows based upon classic Swedish children literature – from Pippi Longstocking to The Moomins to Astrid’s Emil to Nils Holgersson.
Not to mention the unbelievable popularity ABBA had here, up until today I think. Read more
The Middle-Eastern cuisine is not the only that uses chickpeas to make delicious dishes. This one is a traditional Italian recipe, which is wonderful for cold days and is so rich that it can be served as a main course.
Don’t tell anyone, but in the rare moments when we’re not eating hummus we are also very fond of pasta. We also very fond of Barella, the beautiful girl who’s responsible for this wonderful recipe as well as the gorgeous photo. Read more
Spread the word: a new Guinness record was set, and this time it’s Israeli. The smallest hummus plate ever is 39mm in diameter, with 14 grams of superb Israeli hummus. Bit that.
Asstonished from the recored-breaking 2 ton hummus plate from Lebanon, we decided it’s time The Hummus Blog will set a record of it’s own. Since we Israelis were always pioneers in miniaturization, we thought it’s makes sense to set the first Guinness record for the smallest hummus plate.
Ladies and jents, may I introduce our 39mm hummus plate, containing 14 grams of hummus. 300 Lebanese chefs were needed to break the record for the largest hummus plate. We only needed ONE!
We used 5 chickpeas, 1 teaspoon tahini, 1cc lemon juice, 9 drops olive oil and VERY little salt and garlic. Garnished traditionally with papparika, cumin and one chopped parsley leaf, our ultra-miniature hummus plate was ready to eat in less than 15 seconds. Read more
Many journalists, Israeli and from abroad, has contacted me lately, asking questions about the so called “Hummus War” I’ve been covering here, and also in the highly popular Hebrew edition of the blog. And when the new Lebanese Guinness Record (a 2-ton hummus plate) was declared the flow of attention doubled.
Some of you probably wondered what I have to say about the new hummus guinness record, set by 300 Lebanese chefs. WELL, the first thing that pops in mind is this: never have so many did so much for The Hummus Blog.
In the past two weeks search traffic to this blog went through the roof, with blogs as well as large news sites linking to it from all over the world.
Ynet, the largest news site in Israel asked for a special column. Other local newspapers and radio stations interviewed or asked me to comment about the matter. Some foreign journalists also called me, including French24, and a BBC reporter who, sadly, tried to reach me in the middle of a rock concert. Read more
At the age of 21 he is a national hero, on his way to the NBA. So yes, Omri Casspi may be living his dream, but nothing would make him happier now than a large plate of hummus.
Yohuy Eilam, Forex Crunch blog.
People are looking up to Omri Casspi. It’s not only because of his height, 6-foot-9. Casspi is the first Israeli basketball player to be selected in the first round of the NBA draft. He will most probably be the first Israeli player in the NBA, playing for the Sacramento Kings.
Yet there is one important thing that the big man misses in his new home: Hummus.
The young 225 pound man said that there’s no Hummus in the US. When the Times reporter insisted that the chickpea spread can be found in grocery stores, Casspi dismissed it, and remained loyal to the original and fresh Hummus from his motherland:
“Man, I tried it; that’s all I can say,” he said last week during a break in the Kings’ summer league schedule. “I will bring some from Israel, maybe. I’ll let you taste it and you tell me.”
Middle Eastern hummus is quite different from the chickpea spread that’s available in the US. The American hummus might be adapted to the American taste, or it may have not evolved to the excellent taste of hummus that’s available in Israel and throughout the Middle East.
I guess it’s rather hard finding tasty hummus in a relatively small city such as Sacremento. Maybe Casspi will find good hummus in larger cities. When the season starts, Casspi will be traveling across the USA and Canada, and may be more lucky. What do you think?
With this statement, Casspi combined the national pride of reaching the NBA with the national dish. Maybe Omri Casspi will bring some good hummus with him on his long journey and put humus “on the map”.
Photo cc-by-aa 3.0: Yuval.