Hummus is on the rise. We’ve already discussed the rise of web searches for hummus on Google. The following examples don’t dive into stats and graphs, but show the success of hummus in North America. First, let’s look at this picture:
Thanks to shane_curcuru on Flickr for the picture.
We see here a full aisle of hummus in a supermarket. Not a shelf in the organic foods stand, not a product in a remote corner for imported goods, but a significant floor space in a regular supermarket. Read more
Last Sunday, the Hummus Was has finally began. Unlike other wars, this one is going to be fairly harmless, because the fighting will be done by means of marketing, advertising, giveaways and special prices.
Calcalist is the #3 business publication in Israel, a relatively new and small newspaper. It’s a very mainstream, nevertheless, so it usually deals with mainstream business news – nothing like that main headline on August 3rd. The headline said: The Hummus War.
It’s seems like a very common news item: two major local companies fighting over a market. The point is that these two companies, Osem and Strauss, are fighting over the American hummus market. Read more
Over a 1000 tones of hummus were eaten last week, during Israelis Independance Day (“Yom Haatzmaut”). 400kg (881 pounds) of which in a Jerusalem event, out of a single Guiness-Record size plate.
It was last year when the American Sabra hummus manufacturer set the first Guinness Record for eating hummus in a New-York event. They served their hummus in a plate with a diameter of 3.5 meter (3.8 yards).
Last week a new the record was set in Mahaneh Yehuda market in Jerusalem: Hummus Tzabar, an Israeli hummus manufacturer, served some 400kg (881 pounds) of hummus in a 4 meter (4.35 yard) plate. This incredible hummus feast was documented of course, to verify the Guinness Record commitee it really happened. Here’s one of the pictures: