More and more people worldwide are searching for Hummus. According to Google Trends, the search for the chickpea spread is rising all over the world.
Yohuy Eilam, ForexCrunch
Google Trends is a tool that gives excellent indication about search trends, since it’s run by the #1 search engine on the internet, and practically the world’s number one website.
Since the internet is used everywhere, Google Trends gives a good indication of market trends also outside the virtual world. We can assume that the global demand for humus is growing as well. More people are becoming acquainted with this superb dish.
As you can see in the graph, the term humus shows a steady and significant growth from 2007 to 2009. The growth in search traffic for the term hummus is even stronger. Is the spelling with two ms taking over the spelling with one m?
Apart from the growing popularity of hummus on the net, we’re seeing the strongest growth in unexpected regions and in languages that aren’t normally associated with the Middle Eastern dish.
Regions of Strong Humus Growth
Strong growth can be seen in Denmark, Sweden and Finland. This could be explained by the growing numbers of immigrants from the Middle East to these rich Scandinavian countries. The immigrants must long for their beloved dish- or maybe it’s the locals who seek for the warm dish of humus in the long wintry nights?
Another rather surprising region of strong growth is in South America. This can be better seen when typing humus with one m. Countries such as Peru, Columbia, Argentina and Chile never used to be strongholds of hummus. Humus flourishes in these countries even without an influx of humus loving immigrants.
Do you have an insight about humus trends in South America?
Anyway, enough about virtual humus. I’m going to get myself a nice dish!