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Sweden: the Nordic hummus superpower

Sweden is quickly becoming the Nordic superpower of hummus. Not only can you eat hummus in Lebanese restaurants in Stockholm, but you can find packaged hummus from Sweden in supermarkets all over the region.

Maxo's hummus
Us Israelis, have a long history of special relationship with the Swedish people. They saved a lot of jews during WWII – for which we repaid in excess consumption of TV shows based upon classic Swedish children literature – from Pippi Longstocking to The Moomins to Astrid’s Emil to Nils Holgersson.

Not to mention the unbelievable popularity ABBA had here, up until today I think.

In recent years the Swedes doesn’t seem to like us as much as they use to – to which many Israelis can strongly relate, to be honest – but we still cherish the golden days (during the 1970’s & 80’s) when Israel was a preferred destination for blond Swedish tourists.

So yes, it was a little bit of a surprise to realize that Sweden stands in the honorable 15th place in the list of countries that send traffic to this blog (according to Google Analytics, 15 out of 212 countries). On the other hand, this could also be anticipated.

Yohay has already noted that there seems to be a strong interest in hummus in Nordic countries in he’s post, Hummus is on the Rise. This might has something to do with the success of Maxo’s Foods, a Swedish manufacturer of packaged hummus (in the picture) that exports to all the region.

They also have pretty impressive facebook presence that includes a nice collection of hummus videos in which they show what you can do with the Middle Eastern paste (we would skip the part with the basil, though).

An article from June 2007, published in Swedish news site in English The Local, pointed out that there’s a connection between the success hummus has in Sweden and the fact that there’s a large Lebanese community in Stockholm.

Some 15 thousand refugees came there in fear of the civilian war in Lebanon during the 80’s. Many of them, or so it seems, had successfully fed hummus and other Middle Eastern food to the Swedes since. Lebanese restaurants are doing fine in Stockholm.

So, again, it looks like Israelis and Lebanese are actually working together to bring the hummus gospel to the people of the world.

8 Comments on Sweden: the Nordic hummus superpower

  1. Just a quick correction: Tove Jansson, the creator of the Moomins is Finnish, not Swedish.

    Greetings from Finland, and keep up the good work!

  2. Thank you for this recognition! It’s a true honor being mentioned in the hummus blog. By the way, we are from Akko:)

    all my best

    Nidal Kersh

  3. Giacomo Matteotti // May 9, 2010 at 6:05 pm // Reply

    The Moomins are Finnish, not Swedish. And Sweden didn’t save a lot of Jews, these Jews were smuggled from Denmark when the latter was being invaded by Nazi Germany.

  4. Giacomo Matteotti:

    Well, Swedish diplomat Raoul Wallenberg saved about 10,000 Jews in Hungary, I guess that might be what he’s referring to.

  5. Just to clearify, the Maxos “original” Hummus is not very good.
    Specially if you compare it to anything you can get in Israel!!
    I love hummus, and before I visited Israel for the first time I had no problem with the Maxos Hummus, but after, I´d rather not even look at it!

  6. Miryam. That is such a sad comment. The hummus produced by Maxo’s is fantastic.I’v been visiting Israel and other neighboring countries and Maxo’s Hummus is great! It’s better than all the hummus I have bought. The only thing that can match it is Hummus Said in Acco. You should know your hummus before you post such a comment.

  7. Miryam Darah // March 7, 2011 at 1:17 am // Reply

    I will give it another try then, I just hope I wont be disappointed!
    I´m very picky with my hummus… but I´m not impossible! ^^
    By the way, if ever in Stockholm, go eat at Reggev Hummus, amazingly wonderful hummus!!

  8. karl larson // March 7, 2011 at 3:51 am // Reply

    Thank you Miryam! I will try Regev when in Stockholm!

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