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Hummus and the City

The appearance of hummus in “Sex and the City 2” is great news for hummus lovers and hummus manufacturers in the US. Hummus is definitely on this year’s fashion collection

[Image credit: miss604 on Flickr.]

Sex and the City 2 and hummusSex and the City 2 was heavily promoted – huge posters showing the four shining girls could be seen everywhere.

After the movie came out, critics stormed the film. The general opinion was that the plot was lame, but that was expected. There were also accusations of politically incorrect scenes and even the clothes that Sarah Jessica Parker and her friends wore came under scrutiny. But we’re here to talk about hummus.

Hummus also had a small part in the film. Kim Cattrall, who plays Samantha, the liberal minded woman, has an encounter with chickpeas. Some thought that seeing her with hummus wasn’t a pretty sight. But lifestyle expert Colleen Mullaney of the Huffington Post did seem to like it:

I whipped up a big bowl of hummus and pita chips, ode to Samantha’s youthful quest, and I watched the red carpet fashion extravaganza we’ve been anticipating all year!

The actresses Sarah Jessica Parker, Kim Cattrall, Cynthia Nixon and Kristin Davis, reportedly had hummus after the premiere.

For the American hummus industry, the criticism about the movie’s quality doesn’t really matter. The buzz about hummus does a great service to them – in New York City and elsewhere.

What’s interesting here is that hummus touched new audiences. Hummus already has several types of fans: people from the Middle East that grew up on chickpeas, vegetarians, fans of healthy food, etc.

The audience that sees and discusses Sex and the City is quite large and somewhat different. Among the viewers, there’s a large presence of women in general, and fashionists in particular.

Hummus is sometimes seen as masculine food, and doesn’t rank high for “stylish”. It’s guest appearance on SATC2 not only introduces it to new folk, but also makes it more trendy. Hummus in Sex and the City is another milestone on the way to make hummus a dip, standing side by side with ketchup and mayonnaise.

2 Comments on Hummus and the City

  1. Mrs Redboots // June 29, 2010 at 5:06 pm // Reply

    Just wondered whether you had seen this article about hummus:

  2. Hummus is sometimes seen as masculine food

    Not in North America. Most Americans associate it with health-conscious women who do pilates and eat “rabbit food”..that’s because it’s usually eaten with raw vegetables, unlike the Middle East where it is almost solely eaten with carb-dense foods such as pita. I’d say that most Americans see it as a very feminine food.

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