Even GOD eats hummus in Tel-Aviv
Hummus is gradually becoming one of the Middle-Eats most successfully exported cultural-products. Very much as a result of tourists who experienced it while in the region, and became missionaries. It looks like even god eats hummus when he visits Tel-Aviv, and you know how powerful he is, when it comes to the publics opinion.
We got this movie, by Assaf Billet, showing just how much god favors hummus over other dinning options.
The Hummus War has Begun
Last Sunday, the Hummus Was has finally began. Unlike other wars, this one is going to be fairly harmless, because the fighting will be done by means of marketing, advertising, giveaways and special prices.
Calcalist is the #3 business publication in Israel, a relatively new and small newspaper. It’s a very mainstream, nevertheless, so it usually deals with mainstream business news - nothing like that main headline on August 3rd. The headline said: The Hummus War.
It’s seems like a very common news item: two major local companies fighting over a market. The point is that these two companies, Osem and Strauss, are fighting over the American hummus market. Read more
Fetteh: the Cousin of Hummus (plus recipe)
Fetteh, a warm dish of thick yogurt with soft chickpeas, is a delicacy you ought to try. If there are any good Lebanese restaurants near you, that’s a good place to start looking. If not - make it yourself.
The concept of Fetteh (or “fata”, depending on who you ask) may sound strange to you at first. Basically, it’s a combination of soft cooked chickpeas (like the ones used for hummus and msabbha), with yogurt and toasted pita bread.
Read more
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The hummus SHOP
Buy tahini, chickpeas, olive oil, falafel mix., halva & more.
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