Another Guinness record for the largest hummus plate was set by Lebanese – 11.5 tons this time. But is it possible – and I’m just thinking out loud – that some people take this too seriously?
The famous 300 Lebanese chefs did it again. Earlier this month they broke the recent Guinness Record, set on January this year in the Arab village of Abu Gosh, near Jerusalem.
The fine PR work around this new record, led – again – to an unprecedented coverage in the media.
Naturally, as the only person on earth who has not one but two blogs about hummus (including the Hebrew version), I was promoted from “only” being interviewed by CNN, BBC and such, to have been quoted as a “Quote of the Day” in TIME alongside Gordon Brown, Barack Obama, and a few others who may achieved a little bit more in their life than I.
A joke that is slightly less funny
In a post about one of the previous records (here) I already explained why I think this alleged “hummus war” is rather funny. And better yet, why it’s a great PR for hummus – even though it is anything but a genuine rivalry between Israeli and Lebanese chefs.
The Lebanese campaign of reclaiming hummus has little to do with national feelings or gastronomic pride. The question is not “who owns hummus” but who will sell packaged hummus to the American market. And I think most Israelis and Lebanese will agree that’s not even real hummus.
I still think the hummus war is one of the nicest we had in the region, and we should all wish for more wars like this and fewer wars in which people are actually killed. Unfortunately, when there’s so much money involved, there will always be people who will use the opportunity to demonstrate their politics of hate. Try this video for instance:
One of the funniest pieces on this hummus war was published last week in Asharq Alawsat, a respectable Arab Read more
Sweden is quickly becoming the Nordic superpower of hummus. Not only can you eat hummus in Lebanese restaurants in Stockholm, but you can find packaged hummus from Sweden in supermarkets all over the region.
Us Israelis, have a long history of special relationship with the Swedish people. They saved a lot of jews during WWII – for which we repaid in excess consumption of TV shows based upon classic Swedish children literature – from Pippi Longstocking to The Moomins to Astrid’s Emil to Nils Holgersson.
Not to mention the unbelievable popularity ABBA had here, up until today I think. Read more
Many journalists, Israeli and from abroad, has contacted me lately, asking questions about the so called “Hummus War” I’ve been covering here, and also in the highly popular Hebrew edition of the blog. And when the new Lebanese Guinness Record (a 2-ton hummus plate) was declared the flow of attention doubled.
Some of you probably wondered what I have to say about the new hummus guinness record, set by 300 Lebanese chefs. WELL, the first thing that pops in mind is this: never have so many did so much for The Hummus Blog.
In the past two weeks search traffic to this blog went through the roof, with blogs as well as large news sites linking to it from all over the world.
Ynet, the largest news site in Israel asked for a special column. Other local newspapers and radio stations interviewed or asked me to comment about the matter. Some foreign journalists also called me, including French24, and a BBC reporter who, sadly, tried to reach me in the middle of a rock concert. Read more
Fetteh, a warm dish of thick yogurt with soft chickpeas, is a delicacy you ought to try. If there are any good Lebanese restaurants near you, that’s a good place to start looking. If not – make it yourself.
The concept of Fetteh (or “fata”, depending on who you ask) may sound strange to you at first. Basically, it’s a combination of soft cooked chickpeas (like the ones used for hummus and msabbha), with yogurt and toasted pita bread.