Hummus is on the Rise
More and more people worldwide are searching for Hummus. According to Google Trends, the search for the chickpea spread is rising all over the world.
Yohuy Eilam, ForexCrunch
Google Trends is a tool that gives excellent indication about search trends, since it’s run by the #1 search engine on the internet, and practically the world’s number one website.
Since the internet is used everywhere, Google Trends gives a good indication of market trends also outside the virtual world. We can assume that the global demand for humus is growing as well. More people are becoming acquainted with this superb dish.
As you can see in the graph, the term humus shows a steady and significant growth from 2007 to 2009. The growth in search traffic for the term hummus is even stronger. Is the spelling with two ms taking over the spelling with one m?

Apart from the growing popularity of hummus on the net, we’re seeing the strongest growth in unexpected regions and in languages that aren’t normally associated with the Middle Eastern dish. Read more
The Hummus SEO: Gaining Popularity with Ease
It’s not that difficult to become popular if you offer something unique, and keep your audience of target in mind. But what does this really mean?
I started this blog a while after the Hebrew Hummus Blog was already gaining huge popularity, and recognized as one of the most authorative and successful blogs in Israel. Read more
The Fame of Hummus
Tonight was very special for me. I had my 15 seconds of glory on TV, in prime-time Saturday news show at Israel’s Channel 2. I was eating hummus, of course.
I’m not at all eager to have my face seen on TV, and had given up a few previous opportunities to talk on TV. But this time I couldn’t say no – they offered me to talk about the Hebrew edition of The Hummus Blog.
The story was about SEO (search engine optimization), and a good friend of mine (Roi Shlomi) who was one of the interviewed experts, was kind enough to tell the reporter Miki Peer about my hummus blog, how I rank #1 for “hummus” (in Hebrew) in Google search results. Read more
Alexa Experiment: could changing my Alexa Ranking have been so easy?
This post has really nothing to do with the rest of the blog around it, which is about hummus (and I do hope you’ll give it a look guys!) .The simple fact, these day, is that even a blogger who writes about hummus, should learn how to rank well in Alexa. Otherwise, he will have a hard time making decent money out of affiliate-programs like Text-Link-Ads, which consider Alexa to be a viable source of information for some reason.
So I gave this subject a little time, and now I’m back and going to tell you all what works best.
Do you want to participate?
Well, you can decide about that later. Meanwhile, lets get to business.
A short explanation: though being far from accurate, the Alexa Rating is used in many cases as a measure for a site’s popularity. A good example is the Text-link-ads advertising program, in which Alexa Rating is used to decide how much the advertiser will pay, and therfore – how much you will be paid.
Many people look for “dirty tricks” for manipulating the rating. Some, explain how you should optimize and market your site so that it will get a lot of traffic and hopefully a lot of your visitors will have the Alexa toolbar installed (this is always true, but is not merely enough).
I suspect the simple truth is that you need relatively little traffic to get better ranking – but you need “quality traffic”, specifically: people who have the Alexa Toolbar installed.
Now, if you got this far, than you probably figured that out already: when writing about Alexa I’m naturally drawing the attention of the right people. I know some people who use the Alexa Toolbar have a special interest in such posts, and will read them even if they are posted in a blog which has nothing to do with SEO (or so it seem).
[OK, you're right - I also know a thing or two about SEO. White-hat highly ethical and very organic SEO, which I do mostly pro-bono for fun and for NGOs. And you'll soon see how there's actually no dirty tricks here, so me - and you - aren't gonna be penalised or anything.]
In the past few month my Alexa Rating went from 3 Million to about 200K
So I must be doing something right, right?
In the past 15 days or so, it went up even more, specifically from 214K to 181K, completing a 48% improvement in a period of 3 month.
Click Here to read what I did: Improved Alexa Rating
Improved Alexa rating, the tips
Here’s how I do it:
Tip 1: Use the Alexa Toolbar
Although being considered as a spyware by some security apps (like NOD32 anti-virus). The Alexa Toolbar is mostly harmless, and I believe it is the one and only REAL tool through which your Alexa Ranking could be affected. So, even if you’re going to ditch it later, start with installing it.
Read more



